I’m an award-winning editorial leader and brand strategist with more than a decade of experience building audience, revenue, and high-performing content for major digital publishers.
I currently serve as Editorial Director, Commerce at Savage Ventures, where I lead affiliate and shopping content across VICE.com and ComicBook.com. There, I oversee coverage spanning tech, gaming, cannabis, sexual wellness, lifestyle, and travel. Previously, I was VP, Head of Content at Ziff Davis Shopping (RetailMeNot, Offers.com, BlackFriday.com, and CreditCardsExplained), where I built and scaled affiliate and branded content that generated millions of dollars of revenue annually.
Earlier in my career, I also co-launched branded content studios at The Weather Channel (which generated $25M+ in annual revenue) and American Media Inc. (which published Us Weekly, Star, and OK! magazines). Prior to that, I served as a lead shopping editor at Time Inc. (now People Inc.), a senior beauty and fashion editor at NBC Universal, and tech and lifestyle editor at CBS Interactive/CBSNews.com.
In addition to my leadership and staff editorial roles, I have also been a frequent contributor for outlets, such as: Good Housekeeping, SheKnows, Everyday Health, BestProducts.com, Biography.com, MSN, WhatToExpect, Petful, and Vetstreet.
My mission has always been to create best-in-class service journalism that genuinely helps readers while delivering real value for brands and partners.
Ysolt Usigan 